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There’s a term bandied about at the trade shows: “extinction.” We need to design for extinction, we need to reduce time-to-extinction, and so on.
What’s extinction?
That’s the moment that the customer - the gambler sitting at the slot machine - runs out of money. The wallet, or credit card, is now “extinct.” Mission accomplished. (Now, if we could just achieve that a little bit quicker with an improved design…)
Good Experience: The flip side of customer experience