Hoan Ton-That is one of the smartest people I know. Earlier today we spoke about how the social gaming/virtual goods companies could save the incentivized offer industry which have had a bad week.
The offer industry is built on the concept of product bundling. Andrew Chen wrote a great post about here so wont go into the details.
In search marketing we’ve learned that the magic term “Intent” is the key to how most of the value is being created for someone like Google. By capturing the intent of a person who is out to buy something you have the power of directing traffic of huge value. How do you carry intent over to other sites where we’re not searching? It’s hard but here is an idea:
Amazing has something called “wish-list”, basically a list of books or products that I’ve saved on Amazon that I might buy sometime in the future. There could be many reasons why I’m putting something in my wish-list but one of them is certainly that I might buy it in the future. Compared to any book on Amazon the intent captured in my wish-list has a much higher value for Amazon. Basically Amazon have captured and saved my intent for the future.
In my opinion it’s crazy that this isn’t something that is being used on other sites, especially e-commerce sites . If I was able to “Heart” or “Like” products on any e-commerce site and they were able to save those “intents” for the future they’ve created value for my next return.
The big idea here is to capture someone intent and link it to a specific user. I think there is a huge opportunity with the mysterious Facebook Open Graph API to do just that. And it doesn’t have to be the same thing as with the beacon-fiasco. Imagine I’m on Etsy, I find something pretty and click “Like”. Etsy is connected with facebook and my (possible) intent is shared with my friends. Privacy-issue? Possibly, but the value of sharing something I like to facebook is probably larger for most users.
Value created for Etsy? Duh.
Facebook should start sharing Intent over the social graph and enable the “Like” function for everything on the web.
Here are some stuff I would “Like” if I could:
- http://www.amazon.com/Audacity-Win-Lessons-Historic-Victory/dp/0670021334/ref=wl_it_dp_o?ie=UTF8&coliid=I10NKD5T6CVBIR&colid=BYJ1NXGDESBF
- http://www.myspace.com/kaffibarinnights (great bar in Reykjavik)
A universal Facebook like button that shares a line to your newsfeed would be awesome.
At the last FB dev brouhaha they talked about expanding the social graph to objects outside Facebook. Is it possible to build a widget that displays a button on any page to “like” it? (This would add a one-liner to your stream, and presumably save that like info on the site.)
Bread Shoes by R&E Praspaliauskas
<3
(via kevin)
I want to centralize storage at our office so that media (large quantities of photos, occasionally video) aren’t strewn across multiple people’s computers. In the past, we’ve used JungleDisk, an S3 desktop client, but the software is buggy and hard to love.
Our needs:
I prefer the remote access to be as a mountable drive, for setup for everyone to be simple and use as little add-on software as possible, and for the whole thing to be set-up-and-forget-it.
Based on my research and suggestions from others, I looked at JungleDisk, an Airport Extreme with USB drive, Expandrive, PogoPlug, a Mac set up as a server, and Zumodrive.
The results are here.
What’s surprising is that there’s no clear-cut best option. If Airport Extreme had cloud backup, it’d probably win as in most other respects it’s the simplest and best option.
As it stands, I’m left to choose between Pogoplug with cloud backup via one of our desktops or a Mac I setup just to share drives. Neither’s ideal.
What I’d really like is a simple device that shares a drive on my local network, backs up the data to the cloud, and makes it available remotely. How can it not exist?
UPDATE: Dropbox won’t work because all of our computers are laptops and don’t have drives large enough for a complete local mirror of all the files. A mac with dropbox also won’t work because accessing a dropbox shared directory copies all those files to your computer.
What should I buy?
Afghanistan, October, 2009 - The Big Picture - Boston.com
l_78006.jpg (JPEG Imagen, 394x360 pixels)
“Bill Campbell: The biggest thing for me was to watch him hire. He’s a terrific interviewer. He understands what he wants, and he knows how to get great people.” — 8 stars speak out on Steve Jobs - Bill Campbell (8) - FORTUNE
“
Bob Iger: We recently decided to revamp our Disney stores, and his contribution, very early in the process, was to ask that we create a statement — in other words, ask ourselves, “What do you want the stores to say to people when they walk in?”
He didn’t tell us what it would be, but he told us it was necessary that we have one.
” — 8 stars speak out on Steve Jobs - Bob Iger (5) - FORTUNE“
Larry Ellison: I remember when Steve [Jobs] was my neighbor in Woodside, Calif., and he had no furniture. It struck me that there wasn’t furniture good enough for Steve in the world. He’d rather have nothing if he couldn’t have perfection.
And I jokingly said, “The difference between me and Steve is that I’m willing to live with the best the world can provide. With Steve that’s not always good enough.”
” — Daring Fireball Linked List: Fortune Interviews Eight Business Stars About Steve Jobs
Why’d I keep getting Big Bird all day? Cookie Monster > Big Bird. Although where’s the Grouch at?
p.s. I wish I were *actually* friends with Jimmy Fallon. If Facebook reminds me to reconnect with Barrack, I’m going to send him a message for realz.
p.p.s. Jimmy has a flickr: http://www.flickr.com/photos/jimmyfallon/
(via Amit Gupta)
Some really lovely shots by people who bought the amazing Zumi Digital Toy Camera we sell at Photojojo.
nice boss! :)